Planning and executing your business strategies with a socially responsible mindset is good business practice. Not only are your customers expecting it, but it feels right too. But why? The reason is simple: by nature, we are all energetically connected. We are interdependent beings —...
Tag: CSR
Why you need a measurable cause marketing strategy
posted by: Paul Rodney Turner
February 7, 2021
Most consumers today are demanding that companies not only be socially-responsible but that they also give back in a meaningful way. In fact, 71% of young consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing...