Elon Musk’s tweet to David Beasley, the director of the World Food Programme (WFP) was epic. “If WFP can describe on this Twitter thread exactly how $6 billion will solve world hunger, I will sell Tesla stock right now and do it,” Musk wrote on...
Category: World Hunger
Why you need a measurable cause marketing strategy
posted by: Paul Rodney Turner
February 7, 2021
Most consumers today are demanding that companies not only be socially-responsible but that they also give back in a meaningful way. In fact, 71% of young consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing...
New service launched – The OM Guarantee
posted by: Paul Rodney Turner
February 6, 2020
Way back in the beginning of my career with the charity Food for Life Hunter Valley, in NSW Australia, my friends and I conceived of an idea to help support our local charity. It was to create a mini snack bar called the Food for...
Uniting the world through pure food – Imagine!
posted by: Paul Rodney Turner
June 5, 2014
If there is one thing absolute in this world it is that food has the power to unite. And the recent floods that devastated parts of the Balkans is a case in point. People from all ethnicities are reaching out to help their “brothers” and...