McDonald’s latest campaign message is: “Think with your mouth.”
The McDonalds slogan asks people to think with their mouth, but in truth, people do not think with their mouth or tongue. Instead, many allow the tongue to become their master and to dictate what the body needs. This habit is foolish. Its results are grossly evident in the obesity epidemic taking over the world today. Obesity is one of the leading preventable causes of death worldwide.
Childhood obesity has reached epidemic proportions in the 21st century. Rates are rising in both the developed and the developing world. In Canada, for example, obesity rates among boys increased from 11% in the 1980s to over 30% in the 1990s. These figures show how quickly the problem has grown.
And obesity is expensive too. In 2005, the medical costs attributable to obesity in the US were an estimated $190.2 billion or 20.6% of all medical expenditures, while the cost of obesity in Canada was estimated at CA$2 billion in 1997 (2.4% of total health costs).
The total annual direct cost of overweight and obesity in Australia in 2005 was A$21 billion. Overweight and obese Australians also received A$35.6 billion in government subsidies. The estimate range for annual expenditures on diet products is $40 billion to $100 billion in the US alone. (source: Wikipedia) McDonalds and fast food chains like them are the major contributors to obesity and slick slogans like, “Think with your mouth” only serve to encourage people to not use common sense when it comes to food choices. The Yoga tradition encourages us to become master of the senses, beginning with the tongue and this requires a discriminating intelligence and a controlled mind.
Don’t let McDonalds fool you. Respect your body like a temple.
FOOD YOGA – Nourishing Body, Mind & Soul
FAQ
Q: Why does the post criticize McDonalds’ “Think with your mouth” campaign?
A: The post argues that people do not truly think with their mouth or tongue. Instead, they allow the tongue to be their master and dictate what the body needs. Slogans like “Think with your mouth” only encourage people to ignore common sense in food choices. The post names McDonalds and similar fast food chains as major contributors to obesity.
Q: How serious is the obesity epidemic described in the post?
A: Obesity is one of the leading preventable causes of death worldwide. Childhood obesity has reached epidemic proportions in the 21st century. Rates are rising in both the developed and developing world.
Q: How much did obesity rates rise among Canadian boys?
A: Obesity rates in Canadian boys rose from 11% in the 1980s to over 30% in the 1990s. The post cites this figure as an example of rising childhood obesity.
Q: What were the medical costs of obesity in the US and Canada?
A: In 2005, US medical costs attributable to obesity were an estimated $190.2 billion. That figure represented 20.6% of all US medical expenditures. In Canada, the cost of obesity was estimated at CA$2 billion in 1997, or 2.4% of total health costs. Annual US spending on diet products is estimated at $40 billion to $100 billion.
Q: What did overweight and obesity cost Australia in 2005?
A: The total annual direct cost of overweight and obesity in Australia in 2005 was A$21 billion. Overweight and obese Australians also received A$35.6 billion in government subsidies. The post cites Wikipedia as the source for these statistics.
Q: What does the Yoga tradition teach as an alternative to “Think with your mouth”?
A: The Yoga tradition encourages people to become master of the senses, beginning with the tongue. This mastery requires a discriminating intelligence and a controlled mind. The post urges readers to respect the body like a temple. It recommends the book FOOD YOGA – Nourishing Body, Mind & Soul, available as a $9.95 ebook or a 350-page softcover for $21.95.
Leave a Reply
You must be logged in to post a comment.