Last night, Good Morning America teased an exciting announcement from Beyoncé set for Monday morning, promising fans something they would love.
Source: FoodYogi.org — Many fans speculated about a new album, tour, or even a major charitable donation, with some wondering if Beyoncé might announce a pregnancy.. Instead, Beyoncé revealed her commitment to a vegan diet, attributing her new figure, glowing skin, and fresh outlook on life to this lifestyle change. Beyonce is such a fan of the work of her dietician, Marco Borges and how the new diet has impacted her life, that she is partnering with him to start a vegan meal delivery service.
Beyonce explained that she is “not naturally the thinnest women. I have curves. I am proud of my curves, and I have struggled since a young age with diets and finding something that actually works; actually keeping the weight off has been difficult for me.”
Borges new book, The 22 Day Revolution is based on what psychologists have believed for years, that “it takes 21 days to make or break a habit, so if you adopted a healthy habit over the course of 21 days, on the 22nd day you’d be onto the new habit and that is the magic to sustainability,” he explained.
Apparent Backlash
When the news broke, some fans expressed surprise and disappointment, questioning if this was truly significant news. But how widespread was this reaction?. But how many really? If you believed the mainstream media you’d think that every fan was up in arms about the announcement but are they?
Given the meat and dairy industry’s influence, it’s likely they weren’t thrilled about one of the world’s most popular figures endorsing a plant-based lifestyle.. Consider this:
Tyson Foods is the world’s largest poultry and red meat provider. Tyson controls 27% of all meat and poultry sales in the U.S. One out of every four pounds of chicken, beef and pork consumed in the U.S. is a Tyson product. Smithfield Foods is the world’s largest pork producer. Smithfield is the largest pig farming operation in the U.S. and a major producer abroad. Smithfield controls 26% of the U.S. pork market, raising 14 million pigs at it’s facilities and killing 27 million of the 60 million that went to slaughter in 2006.
Willmar Poultry Company is the largest turkey producer in the U.S. It produces over 45 million turkey poults (young birds) annually at its two hatcheries in Minnesota. The Willmar hatchery is the largest turkey hatchery in the industry and delivers over 600,000 poults weekly to customers. Cal-Maine Foods is the largest egg producer in the U.S. In fiscal 2009, Cal-Maine sold approximately 778 million dozen shell eggs, representing approximately 18% of domestic shell egg consumption. Nestle is the world’s leading producer of dairy products.
Dean Foods is the leading producer of fluid milk and dairy products in the United States and the second largest dairy company in the world.
Finally, McDonalds is largest purchaser of beef and the second largest purchaser of poultry in the U.S.
Each of these companies, either directly or indirectly, through their subsidiaries, spends hundreds of millions of dollars on advertising through the mainstream media.
McDonalds alone spent nearly 1 billion dollars in ads in 2013 or 2.7 million per day!
Tyson Foods on the other hand spent $614 million dollars in 2014 and Nestle spent around $800 million in 2014.
You can imagine that any threat to this huge investment in advertising dollars is not going to be welcomed or celebrated by these meat and dairy food companies and since this money is a huge source of income for TV, Newspapers, Radio and Internet companies, they have a vested interest in protecting the brand value of their advertisers.
In other words, news about Beyonce going vegan is not helpful so any kind of negative reaction to her dietary decision is going to favoured over any positive response.
The Game is Changing
Social media has significantly boosted niche markets, including veganism, by providing a platform for widespread visibility and engagement. In a survey among U.S. adult consumers by Harris Interactive in March 2014, respondents were asked to rate the importance of the factor ‘vegan’ when buying foods and beverages. Some 7 percent of U.S. adults indicated to consider the attribute ‘vegan’ as a very important driver for their food and beverage purchase decisions. However, there is a significant generational difference. About 27 percent of Millennials in the U.S. considered the label vegan on a product as a very or somewhat important factor for their purchasing decision as opposed to 13% for baby boomers.
Considering Beyonce’s massive influence on Instagram (35.9 million), even beating out Kim Kardashian (35.7) it is no surprise that her move to a vegan diet is a threat to the old guard of meat and dairy.
FAQ
Q: What prompted Beyoncé to adopt a vegan diet?
A: Beyoncé credits her vegan diet for her improved figure, glowing skin, and a fresh outlook on life. She has embraced this lifestyle change to enhance her overall well-being.
Q: How have fans reacted to Beyoncé’s vegan announcement?
A: Fan reactions have been mixed, with some expressing surprise and disappointment, while others support her decision. The media has amplified the backlash, though it’s unclear how widespread it truly is.
Q: What is the significance of Beyoncé’s partnership with Marco Borges?
A: Beyoncé’s partnership with dietician Marco Borges highlights her commitment to promoting veganism. Together, they launched a vegan meal delivery service to make plant-based eating more accessible.
Q: How does Beyoncé’s veganism impact the meat and dairy industry?
A: Beyoncé’s endorsement of veganism challenges the meat and dairy industry by promoting a plant-based lifestyle to her massive following, potentially influencing consumer behavior.
Q: How has social media influenced the vegan movement?
A: Social media has played a crucial role in promoting veganism by providing a platform for sharing information, recipes, and personal stories, thereby increasing awareness and interest in plant-based diets.
Q: What is the 22 Day Revolution mentioned in the post?
A: The 22 Day Revolution is a book by Marco Borges that suggests adopting a healthy habit over 21 days can lead to sustainable lifestyle changes, such as transitioning to a vegan diet.
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