The OM Guarantee® began with a simple idea I had at the very start of my career with the charity Food for Life Hunter Valley, in NSW Australia, when my friends and I wanted to help support our local charity. We planned to create a mini snack bar called the Food for Life Bite, sell each Bite at the checkout counter for $1, and use the profits from every sale to provide a meal to a needy child. The tagline was “Take a bite and feed a child!” That guarantee of one bite, one meal was a solid idea then, and it still is today, some 27 years later!
Unfortunately, just as we were preparing to kickstart that project, I was called to the USA to establish a new international headquarters for the charity. I did just that, and the Food for Life Bite quietly faded away. A few years later, I began pitching the idea to vegan snack bar companies, and while all of them liked it, each one, for one reason or another, was not ready to take it on. For all intents and purposes, the bright idea remained just an idea, and nothing ever materialized.
Then in 2017, while pitching the idea again I had an epiphany — while the idea of a mini snack bar to raise funds for the charity was a good one, what was most appealing about the project was the actual guarantee of providing a meal to a needy child. And thus was born what I now call the OM Guarantee® certification or the Output Measurable Guarantee of a positive social impact.
The OM Guarantee® works like this: socially-responsible companies and entrepreneurs can get their product or service OM Guarantee® certified, which assures their customers that every purchase they make directly helps a child, a rescued animal or the planet through a measurable, guaranteed social impact.
Essentially, the OM Guarantee® is a certified sponsorship opportunity that lets companies make a measurable and positive social impact. Individuals can participate too by purchasing OM Guarantee® Gift Cards, which they can give to someone they care for who would appreciate such a meaningful gift. Whether you are a company or an individual consumer, you can choose to feed a needy child, feed a rescued animal or plant a tree, and each of these is a measurable social impact. However, individuals can also participate in the opportunity too by purchasing OM Guarantee® Gift Cards that they can give to someone they care for who would appreciate such a meaningful gift. Companies or individual consumers can choose to feed a needy child, a rescued animal or plant a tree, all of which are measurable social impacts.
We are still planning to launch the Food for Life Bite, so if you’re a vegan snack bar company and are interested in partnering with us, please contact me today!
Why Get OM Guarantee® Certified?
The primary benefits of cause-related marketing are a stronger bond with consumers and the goodwill that comes with supporting charity. With the OM Guarantee® (OMG) certification, however, you not only get the guarantee of measurable output, but you also gain the added benefit of being recognized for your social responsibility.
The OM GUARANTEE® is a certification that gives companies a clear and distinguishable market advantage when they want to show their commitment to a social cause. Certified companies adhere to the best ethical, environmental and social standards while also supporting the health and well-being of hungry children worldwide, caring for abused animals, and planting trees, and what better way is there to prove that commitment!
As a feedOM™ partner, you’ll be able to use the OM GUARANTEE® on your approved products and/or services. If you choose our point of purchase model, you can contribute as little as 25 cents for each sale, and in return you can guarantee to your customers that they have made a measurable positive change in the life of one child, rescued animal or the planet. measurable positive change in the life of one child, rescued animal or the planet.
It’s as easy as that!
Your feedOM™ partnership level depends entirely on your budget, but every level makes a difference: the more you commit, the more children are fed, the more rescued animals are fed, and the more trees are planted.
To learn how the OM Guarantee works and how your company can become a feedOM™ partner, watch this video below.
VISIT https://omguarantee.com/
Frequently Asked Questions
What does OM Guarantee® stand for?
OM Guarantee® stands for the Output Measurable Guarantee of a positive social impact. I created this certification so that socially-responsible companies and entrepreneurs can assure their customers that each purchase helps feed a needy child, feed a rescued animal or plant a tree, all of which are measurable social impacts.
How did the idea for the OM Guarantee® certification begin?
It began with the Food for Life Bite, a mini snack bar my friends and I conceived while I was working with the charity Food for Life Hunter Valley in NSW Australia, to be sold for $1 at the checkout counter, with the profits providing a meal to a needy child under the tagline “Take a bite and feed a child!” Then in 2017, while pitching the idea again, I had an epiphany that what was most appealing about the project was the actual guarantee of providing a meal to a needy child, and that is how the OM Guarantee® was born.
How much does it cost a company to use the OM Guarantee® on its products?
As a feedOM™ partner, you can use the OM GUARANTEE® on your approved products and/or services, and with our point of purchase model it costs as little as 25 cents for each sale. The partnership level depends entirely on your budget, and the more you commit, the more children and rescued animals are fed and the more trees are planted.
What are the benefits of getting OM Guarantee® certified?
Beyond the greater bond with consumers and the goodwill that comes with cause-related marketing, the OMG certification gives you the guarantee of measurable output and recognition for your social responsibility. It also provides a clear and distinguishable market advantage for companies wanting to show their commitment to a social cause.
Can individuals participate in the OM Guarantee® without owning a company?
Yes, individuals can participate by purchasing <a href=”https://omguarantee.com/om-guarantee-gift-cards/”> OM Guarantee® Gift Cards</a> to give to someone they care for who would appreciate such a meaningful gift. Like companies, individual consumers can choose to feed a needy child, feed a rescued animal or plant a tree.
Is the Food for Life Bite still going to launch?
Yes, we are still planning to launch the Food for Life Bite, even though the project stalled when I was called to the USA to establish a new international headquarters for the charity. If you’re a vegan snack bar company interested in partnering with us, please <a href=”https://paulrodneyturner.com/contact”>contact me today!</a>
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